Phil Jackson · Build Your Salon

Free workbook

Why Are You In Business?

A short workbook to find the reason your salon exists, and use it to make the decisions you've been putting off.

  • Two honest exercises to close the gap between the salon you wanted and the one you have
  • The worst week test: a thought experiment that shows your real values
  • Five copy-and-paste AI prompts to pressure-test your answers and decide what to hand over

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Cover of Why Are You In Business?
Phil Jackson

Phil Jackson ran his own salon for over twenty years and was one of the first in the UK to launch salon memberships. He now coaches salon owners through Build Your Salon and hosts the Build Your Salon podcast.