Come with the plans. Leave with them done.
Operation DONE is two days in Alicante with a small group of salon owners and me, set aside for one thing: finishing the projects that never seem to get done when you're running the business day to day.
It has now run twice, in October 2025 and October 2026. People left having actually finished the work: a full twelve-month marketing plan mapped and ready to run, annual goals set, quarterly campaigns built, and in one case a whole website built for a product launch. The point was never to leave with a plan. It was to leave with the work done.
Early-bird places are open now. A £100 deposit secures yours, and there are five places in total.
The work that never quite gets done
Most salon owners I work with don't have a shortage of ideas. They have a notebook full of them. What they don't have is uninterrupted time to sit down and turn those ideas into finished work, and so the marketing plan, the pricing review, the website, the systems all stay on the someday list.
You already know what you want to do. You've known for months. But the day-to-day always wins. The team needs you, the diary fills up, and the projects that would actually move the business forward keep getting pushed to a quieter week that never arrives.
Operation DONE exists to give you that quieter week on purpose: protected, away from the salon, with the right support around you so the work actually gets finished.
What Operation DONE is
It's an annual implementation retreat for salon owners. Two days in Alicante, a group of no more than five, and me in the room throughout. The whole point is finishing things, not learning new ones.
You arrive with the plans and ideas you've been carrying around, and you spend two full days actually doing the work, with me on hand to facilitate, unblock and keep you moving. It's protected, supported time, not a room you're left alone in to get on with it.
The promise is simple: you leave with the work genuinely finished. Here's what people have walked away with so far.
Finished at past events
- A complete twelve-month marketing plan, mapped and ready to run
- Annual goals set and documented
- Quarterly marketing campaigns built
- Productivity and systems work sorted
- In one case, a full website built for a product launch
What "finished" means here
Not a tidy notebook and good intentions. Real, completed work you can use the moment you get home: a plan you can run, campaigns you can publish, systems already in place.
You bring the thinking. The two days are for turning it into something done.
How the two days work
The 3rd and 4th of October are the two implementation days. They're facilitated from start to finish, with me in the room the whole time. The structure is built around your work getting done, and the level of personal support is what sets this apart from simply booking a quiet hotel room for a couple of days.
A pre-event call
Before the event, you and I have a one-to-one call so you arrive completely clear on exactly what you're going to tackle. No first morning lost to working out where to start.
Phil in the room throughout
I'm there facilitating across both days, keeping the room focused, helping you think when you get stuck, and making sure the time actually turns into finished work.
A dedicated 1:1 each day
Each day you get a short, dedicated one-to-one with me, around fifteen minutes, one person at a time. Time set aside for your specific work, not shared across the group.
Protected, supported time
The real difference is the support. This isn't a room you're left alone in. It's structured time with help on hand the moment you need it, which is exactly why the work gets finished.
Momentum Day, the optional third day
Every attendee in 2026 chose to stay for Momentum Day.
The hardest part of any plan is keeping it going once you're back behind the chair. Momentum Day is the optional third day built to stop that drift: a full day with me, working through your plans, sorting whatever's getting in the way, and getting clear on exactly what happens when you get home.
It runs on the 5th of October and is built entirely around each person's plans. In 2026 the whole group stayed, so in practice it runs as a mastermind-style day, with the other owners in the room pressure-testing your thinking. A working lunch is included.
Think of Momentum Day as the natural way to make the two days stick, rather than an add-on tacked on the end. The work usually loses momentum the moment everyone gets home, and this is the day that stops that happening.
Operation DONE 2026, in pictures
A few pictures from this year's event in Alicante.
Who it's for
This is for established salon owners, roughly three years in or more, usually turning over £150k or above, and generally running a team of anywhere from one to eight people. Most attendees are UK-based, and many are already part of the Build Your Salon world, though that isn't a requirement.
The honest version: this is for people who already have the plans and the ideas and just need the time, space and support to actually get them done. It isn't a place to learn what to do from scratch. If you already know what you want to build and simply never find the room to build it, you're exactly who this is for.
What people walked away with
The strongest proof of what Operation DONE does is the work people have actually finished here: complete twelve-month marketing plans, annual goals set and documented, quarterly campaigns built, systems and productivity work sorted, and in one case an entire website built for a product launch. Real, finished work, done in the room, taken straight home.
October 2026, the second Operation DONE
Finished in 2026
- [Outcome 1 from this year's group]
- [Outcome 2]
- [Outcome 3]
- [Outcome 4, optional]
- [Outcome 5, optional]
"[Short quote from a 2026 attendee.]"
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"[Short quote from a 2026 attendee.]"
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Here's how the 2025 group described it in their own words.
"PERFECT for someone with a busy life who has no time out to think."
Jodie Zorno
"I've never got so much done in one day."
Sam Marshall
"Perfect for anyone who wants to get shit done. With a good support system around you to bounce ideas off and also Phil for his expertise."
Vivvy Chan
"Perfect for salon owners who have projects they need headspace… with the ability to use the wisdom of other salon owners to help you."
Kirsty Slinn-Vaughan
"Perfect for stressed out salon owners that juggle multiple tasks… Solo salon owners have a chance to brainstorm with likeminded salon owners."
Emma Gatt
Pricing
Most people come for all three days: the two implementation days, then Momentum Day to make the work stick. Every 2026 attendee stayed for all three, so that's the main way to book for 2027. If you can only get away for two days, there's a two-day option underneath.
The full three days Most popular
3–5 October 2027. Every 2026 attendee chose this.
- The two implementation days, 3rd and 4th October
- Momentum Day on the 5th: a full dedicated day with Phil, built around your plans
- Phil in the room throughout, facilitating
- A short dedicated 1:1 with Phil each implementation day (around 15 minutes, one at a time)
- A pre-event 1:1 call so you arrive clear on exactly what you're tackling
- A working lunch on Momentum Day
- Protected, supported time to do the work, not a room you're left alone in
Two-day option, £550 early-bird. The two implementation days on 3rd and 4th October, with everything above except Momentum Day and its lunch.
Pay £100 depositHow booking works. A £100 deposit secures your place at the early-bird price. The balance (£650 for the full three days, or £450 for the two-day option) is paid by bank transfer by 3 September 2027. Deposits are non-refundable. If you'd rather talk it through first, email me at [email protected].
The early-bird price is only available for a limited time. When it ends, both the price and the deposit go up.
Practical details
Here's everything you need to know. If anything else comes up, just ask.
What are the dates, and how long is the event?
The event runs from Sunday 3 to Tuesday 5 October 2027. Most people arrive on Saturday 2 and leave on Wednesday 6 in their own time, but those days are yours, not part of the event. It's two implementation days, with an optional third day (Momentum Day) on Tuesday 5.
Where is it held?
In a central co-working space in Alicante, Spain, set up for focused, heads-down work, with plenty of places to eat and grab coffee nearby.
Is travel and accommodation included?
No. You arrange and pay for your own travel and accommodation, which keeps things flexible around your flights and how long you'd like to stay. Alicante is well served by direct flights and has a wide range of places to stay close to the venue.
What about food?
On the two implementation days (3rd and 4th) you sort your own lunch and refreshments, and central Alicante has plenty within a short walk. The only meal included is the working lunch on Momentum Day (5th), for everyone booked on the full three days.
How many places are there?
Five, and it's owner-only, with no team members. It's kept small on purpose, because that's what makes the daily one-to-ones work.
What should I bring?
Your laptop and the projects you want to finish. Bring the plans, ideas and half-started work you've been meaning to get to. We'll line it all up on the pre-event call so you arrive knowing exactly what you're going to tackle.
How much is it, and how do I book?
The full three days are £750, and the two-day option is £550, both at the early-bird price. A £100 deposit paid online secures your place on either, and the balance is paid by bank transfer by Friday 3 September 2027. If you'd like to talk it through before booking, email me at [email protected].
What if I can't make it after paying my deposit?
Deposits are non-refundable, so please book once you're confident you can make the dates. If your plans change, email me as early as you can.
Operation DONE 2027: early-bird places are open
If you already have the plans and just need the time, space and support to get them done, this is where it happens. There are five places, owner-only, on 3–5 October 2027 in Alicante, and £100 secures yours.
Early-bird price for a limited time. Balance due by 3 September 2027.